Watson TanganyikaA 3 Minute Guide to Google Analytics for Busy EntrepreneursGoogle Analytics is easy once you know what to look for. And once you do, you’ll get more insights about your business than you ever…3 min read·Jan 1, 2023----
Watson TanganyikaThe Surprisingly Simple Truth About FocusHow a Grammy award-winning duo recorded an 18 track album in ten days.3 min read·Oct 29, 2021----
Watson TanganyikaOnline Marketing in Africa: A Definitive Guide for Small BusinessesGlobally, people spend almost 7 hours online every day. That’s quite a lot of time. How about in Africa specifically? Does someone in South…12 min read·Oct 18, 2021----
Watson TanganyikaThink twice before you lower your priceCutting prices is usually the first thing you want to do when sales dip. But competing for customers…1 min read·Oct 2, 2021----
Watson TanganyikaDOOM: How a banned PC game birthed the most popular gaming genreIn 1993, X-Files was in its pilot season, Nelson Mandela was awarded the Nobel Peace Prize and Beanie Babies went on sale for the first…4 min read·Sep 2, 2021----
Watson TanganyikaIgnore your customersThere’s this app I take notes with. It’s simple and does nothing more than text based notes. No pictures or audio or video. No bolding or…1 min read·Aug 25, 2021----
Watson TanganyikaA Complete Guide to Digital Marketing in AfricaWhat is digital marketing? What would a digital marketing strategy look like for a modern African startup or established business? These…8 min read·Oct 29, 2020----
Watson TanganyikaWhy Should You “sell yourself”?Joe Girard has a book called "How To Sell Yourself". I haven’t read it but I found the title intriguing. What does it mean to sell…3 min read·Jul 25, 2019----
Watson TanganyikaWhen Nobody’s WatchingAre you trying to make it better, bigger, tastier, easier ? Or are you sneaking a little water into the mix so it looks like more when it’s…1 min read·Aug 4, 2017----
Watson TanganyikaNot everybodyWill buy from you at $99.99. Or at $59.99. Or even at the low low price of $2.99. It turns out that you really can’t sell ice to an Eskimo…1 min read·Jul 6, 2017----
